A new look for a new era of Perch Group
Published 4th January 2024
Perch Group, one of the fastest-growing debt purchase, collections, litigation and reconnection firms in the UK, has unveiled a new brand identity to reflect the evolution of the ambitious company, centered around the strapline: ‘Powered by technology, driven by people’.
The Group’s vision is to lead the UK debt purchase and collection industry by harnessing cutting-edge technology to deliver ethical, efficient, and data-driven debt resolution. It aims to set new standards, delivering exceptional value to clients while positively impacting the financial well-being of individuals by empowering them to responsibly resolve their financial obligations.
After completing on a £90 million funding package to secure the next stage of its growth in August 2023, the now 200-strong industry-leading team based across the North of England has gone from strength-to-strength, with big plans for 2024.
The new logo, look and strapline, which has so far been applied to Perch Group and its debt purchaser Perch Capital, will be rolled out across its other sub-brands ACI, TM Legal, Verify and new BPO services offering ‘Connect’ over the coming months. A new and upgraded Perch Group website will also launch in the coming weeks, showcasing everything the company has to offer.
Rob Oxley, Origination Director, Perch Group, comments:
“This rebrand represents the evolution and rapid acceleration of the business following the management buyout in 2022. The aim of the project was to reflect who and what Perch Group has become, harnessing leading technology to drive good outcomes for our customers, clients, investors, and colleagues.
“Whilst I’ve only been with the group for 9 months, I’ve witnessed significant growth and development across all the key areas required to make the coming years a success. We’ve built a unique and exciting company culture, secured new funding packages, grown the breadth and calibre of our client base, and developed our customer support across each stage of the collections and recoveries lifecycle. This puts us in a fantastic position to further enhance our position within the industry, which we’re all really excited about.”
Watch Perch Group’s new introductory video: