Perch Group appoints new Director of Analytics
Published 30th October 2023
Heather, who has held senior positions at financial service organisations and a large debt purchaser, will be tasked with ensuring that data and analytics are at the heart of all decision making across the Group. This will involve analysing and enriching existing data sources to help better understand customer behaviour and deploy optimal collections strategies.
She will also lead on gathering a wealth of Business Intelligence that will bring insight to operational and portfolio performance.
Perch Group’s Chief Commercial Officer Andrew Bartle, comments:
“Having worked with Heather for 15 years, I know she is an accomplished data and analytics leader with extensive experience across the credit lifecycle. She has a successful track record of delivering significant financial results and is passionate about building strong teams by investing in people and technology, which is exactly what we’re on a mission to do here at Perch Group. She is a great addition to the senior management team.”
Heather adds:
“This is an exciting time to join a fast-paced and dynamic business which is really going places. I’m looking forward to putting innovative operational plans, which I believe will be transformational, into action.”
Perch Group, which offers market-leading, data-led, omni-channel services across the whole debt lifecycle through its debt purchaser Perch Capital, debt resolution agency ACI UK, litigation firm TM Legal, and reconnection company Verify, recently secured a £90 million funding package to enable the next stage of its ambitious growth plans.